Increasing consumer expectations pose challenges for brands in todays is fast-evolving marketing environment
In other words, consumers are driven by value and entertainment when it comes to establishing relationships with brands. Hence, due to the dynamics of the marketplace, connecting with consumers now requires providing value.
Today’s consumer wants brands to understand their lifestyles and engage with them on a deeper level; they are aware, conscious, and harder to please than ever before. They look for the value brands offer rather than what they say.
One brand that truly believes in the power of technology and its ability to impact lives and empower societies is none other than the telecommunication giant, Telenor. Through Telenor’s infrastructure and its potential partners, the possibilities are limitless.
As part of its strategy to ensure consumers get the most value and benefit from Telenor Pakistan has forged several strategic partnerships with like-minded brands to innovatively deliver on its slogan ‘Kam mein more se zyada faida.’ Cross-industry collaboration is the answer to the ever-changing marketplace, with the intention of offering more to the consumer.
Together Telenor and Unilever (Cornetto) started a partnership in 2020, both forward-thinking organisations working together to improve consumers’ lives, paving the way for the industry to think differently and collaborate more openly for their consumers’ sake. Having enjoyed two successful seasons together, these organisations have renewed their partnership for a third.
The initiative’s success is proof that incremental value creation for the consumer inevitably leads to love for the brand, as both Cornetto and Telenor Pakistan gained substantial popularity after the campaign launch, particularly within the urban and semi-urban youth segment. Connecting people with loved ones, spreading joy and happiness, and providing unbeatable value are the fundamental principles of both the brands.
The partnership offered users free data with every purchase of Cornetto and the initiative was well received by customers. As Telenor is always known for its out-of-the-box thinking, using data to keep consumers entertained and connected while eating frozen dessert surely proved to be a winning idea.